Posted inGoogle-Adwords
เทคนิคการพัฒนาแคมเปญ AdWords – Optimal CPC solution
การพัฒนา SEM campaign ไม่ใช่เรื่องของ การตลาดออนไลน์ โดยตรง แต่สิ่งที่ผมได้สอนในระบบ “The War Room” ให้ผู้ประกอบการ SME ได้เรียนรู้ที่ผ่านมา คือการ ปรับเปลี่ยน แคมเปญ
Posted inexam-search-network
(1) – เฉลย Dustin Wants to write a Great Text ad – ทำอย่างไรให้ได้ Clicks มากที่สุด
1 Dustin Wants to write a Great Text ad That will Get people's attention when they are searching on Google. What Should he do to generate the Most Clicks ?…
Posted inexam-search-network
เราจับค่า Conversion โดยที่ งบประมาณ มีหลากหลาย ยืดหยุ่น เราจะเพิ่ม Bid CPC อย่างไร ?
เฉลยข้อสอบ Google AdWords Search Network – You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?
Posted inexam-search-network
เฉลยข้อสอบ Google AdWords Search Network – Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
Someone searches on "laptop computers" and clicks an ad. Which landing page would be most relevant? A page showing a tablet A page showing laptops A page showing both laptops…
Posted inexam-search-network
เฉลยข้อสอบ Google AdWords Search Network – Each of these are benefits you’d expect from Shopping ads except:
Each of these are benefits you’d expect from Shopping ads except: free listings ease of targeting without needing keywords better-qualified leads more traffic and leads
Posted inexam-search-network
เฉลยข้อสอบ Google AdWords Search Network – Keyword Planner can do all of these things except:
Keyword Planner can do all of these things except: provide historical statistics on search volume suggest keywords and ad groups that may not have occurred to you provide Quality Score…
Posted inexam-search-network
เฉลยข้อสอบ Google AdWords Search Network – What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear? Historical conversion…
Posted inexam-search-network
เฉลยข้อสอบ Google AdWords Search Network – The strategic use of different marketing channels affects:
โจทย์ : The strategic use of different marketing channels affects: online purchase decisions the average amount of each sale target-customer demographics payment methods
Posted inexam-search-network
เฉลยข้อสอบ Google AdWords Search Network – Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?
โจทย์ : Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can't do…
Posted inexam-search-network
เฉลยข้อสอบ Google AdWords Search Network – Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
โจทย์ : Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging? Customize the app for each format…
Posted inexam-search-network
เฉลยข้อสอบ Google AdWords Search Network – An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
โจทย์ : An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier…
Posted inexam-search-network
เฉลยข้อสอบ Google AdWords Search Network – You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
โจทย์ : You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should…
Posted inexam-search-network
เฉลยข้อสอบ Google AdWords Search Network – If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
โจทย์ : If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? Up…
Posted inexam-search-network
เฉลยข้อสอบ Google AdWords Search Network – You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
โจทย์ : You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? Target CPA Planner Keyword Simulator Target CPA Simulator…
Posted inexam-search-network
เฉลยข้อสอบ Google AdWords Search Network – Customers who want to increase app downloads should use which campaign type?
โจทย์ : Customers who want to increase app downloads should use which campaign type? Mobile app installs {คำตอบที่ถูก} Call only Ads in mobile apps Mobile app engagement อ่านเพิ่มเติม : https://support.google.com/adwords/answer/6357635?hl=en…